I help startups and SMEs attract and retain customers
In the past 11 years, I have been developing growth systems in product-led and sales-led environments, including health tech, recruiting, legal tech, and e-commerce.
Positions and Customers
About me
Growth and resonance
Resonance creates connection. Connection creates trust. Trust creates sales.
In 2014, I chose building over theorizing – joining a health tech SaaS instead of pursuing my PhD. That decision launched my career in growth.
While I left academia as a field, I kept its methods. I use heuristics, systems thinking, and experimentation to drive results.
Over the last 11 years, I’ve built growth systems in B2B and B2C, in both product-led and sales-led environments, across health tech, recruiting, legal tech, and e-commerce.
My Expertise
What I do
Go-to-Market
I help companies build scalable go-to-market engines by aligning marketing, sales, and customer experience around a unified bow tie funnel that connects acquisition, retention, and expansion. Whether product-led or sales-led, I design growth systems that drive results across the full lifecycle using the right channels, CRM architecture, and automation.
Product-led Growth
Unlock product-led growth by turning products into the core driver of your acquisition, activation, and expansion. I design systems that connect user behavior with go-to-market strategy—leveraging in-product triggers, lifecycle automation, and data-driven onboarding to scale growth efficiently.
Inbound Marketing
Attract the right clients with inbound marketing by creating valuable content and experiences they’re already searching for – so they come to you, not the other way around. Instead of interrupting with ads, I build trust by solving your audience’s problems and guiding them through their journey until they’re ready to buy.
SEO
I help companies get discovered by the people already searching for what you do, using SEO to put your website and content at the top of Google when it matters most. Attract high-quality, intent-driven traffic that converts because it’s built on trust, relevance, and real value.
CRM and AI Automation
Build lasting customer relationships and grow your business by combining smart CRM systems and AI automation. Good automations make sure nothing falls through the cracks – and help the Go-to-Market teams to have the hands free for meaningful customer interactions.
CRO
Get more out of the traffic you already have by using conversion rate optimization to turn visitors into customers. From refining headlines to streamlining checkouts, I optimize every element of your funnel based on data so more people take action, and your revenue grows without needing more ad spend.
What's in it for you
I help
you to go
where you
want to go
The challenges you’re facing right now? Chances are, I’ve tackled them or similar ones. Think of me as your shortcut – cutting through trial and error to get you to your growth goals faster, safer, and with a proven system.
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